{"product_id":"the-etsy-edit","title":"The Etsy Edit","description":"\u003cp\u003e\u003cstrong\u003eHow to start an Etsy shop that actually sells — edited down to what works.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eEtsy hands you the one thing every new shop lacks: shoppers already searching. This Edit is the honest playbook for winning there — from a founder who did it with real money, not theory.\u003c\/p\u003e\n\u003ch3\u003eInside (9 designed pages)\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eThe strategy:\u003c\/strong\u003e rent Etsy's audience smartly, then graduate to owning your own — including the LTK perk almost nobody mentions.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSetup done right:\u003c\/strong\u003e shop naming, the real fee math (~10–12% all-in), the About section that converts, Star Seller from day one.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eListings that get found:\u003c\/strong\u003e the title formula (and why you should never use Etsy's AI title feature — lesson learned the expensive way), all 13 tags, and research with the Etsy search bar, eRank, and Marmalead.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePricing to start:\u003c\/strong\u003e the humble-then-climb method — launch 10–20% under the competition, raise at 10 reviews, parity at 25. With zero reviews you're competing on risk, not quality; this is how you fix that fast.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThe review engine, the shipping discipline, and service-as-algorithm\u003c\/strong\u003e — plus the printable Etsy Launch Checklist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePairs with:\u003c\/strong\u003e \u003ca href=\"\/products\/the-cogs-edit\"\u003eThe COGS Edit ($9.99)\u003c\/a\u003e, the calculator that runs the humble-then-climb pricing math for you. Know your floor before you set your launch price.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eInstant download. 7 day no questions refund.\u003c\/strong\u003e\u003c\/p\u003e","brand":"The Founders Edit","offers":[{"title":"Default Title","offer_id":49026527887595,"sku":"TFE-ETSY-01","price":27.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0840\/8141\/0283\/files\/TheEtsyEdit.png?v=1783460292","url":"https:\/\/thefoundersedit.com\/products\/the-etsy-edit","provider":"The Founders Edit","version":"1.0","type":"link"}