The Founders Edit
The Email Edit
The Email Edit
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The emails your store should have been sending since day one — already written.
Seven flows. Fifteen emails. Every subject line, every sentence, every delay setting decided — by a founder whose flows have quietly run a warehouse-backed product brand for a decade. You swap the [brackets] for your details, paste into Klaviyo (or any email platform), and turn it on.
What's inside
The Welcome Series (3 emails) — deliver the code, tell the story, close gently. The highest-open emails you'll ever send, written to earn the second visit.
Abandoned Checkout (3 emails + 2 bonus SMS) — the helpful nudge, the objections answered honestly, the optional incentive close. Most stores earn more from this flow than any campaign they'll ever send.
Browse Abandonment (2 emails) — the stylist's note that converts lookers without being creepy.
Post-Purchase (3 emails) — welcome to the family, the check-in that earns reviews, and the second-purchase email that pays for this product by itself.
Winback (2 emails) — old friends, welcomed back without a guilt trip.
Back in Stock (1 email) — honest scarcity for your highest-intent audience.
The Sunset Flow (1 email) — the one nobody sells you: it quietly protects your deliverability so everything else keeps landing in inboxes instead of spam.
Plus: a 20-subject-line vault, plain-English setup steps for every flow, and the one-glance settings cheat sheet with every timing decision made for you.
What this isn't
Not a course about email. Not theory. Not "10 tips." It's the finished work — the same structures running a real store right now — formatted so your version is live this afternoon.
Works with
Klaviyo (setup steps included), Shopify Email, or any platform with flows. Fill-in-the-blank copy fits any product category.
Instant download. 7 day no questions refund.
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