The Founders Edit
The Email Edit
The Email Edit
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The emails your store should have been sending since day one, already written.
Seven flows. Fifteen emails. Every subject line, every sentence, every delay setting decided by a founder whose flows have quietly run a warehouse backed product brand for a decade. You swap the [brackets] for your details, paste into Klaviyo (or any email platform), and turn it on.
What's inside
The Welcome Series (3 emails): deliver the code, tell the story, close gently. The highest opening emails you'll ever send, written to earn the second visit.
Abandoned Checkout (3 emails plus 2 bonus SMS): the helpful nudge, the objections answered honestly, the optional incentive close. Most stores earn more from this flow than any campaign they'll ever send.
Browse Abandonment (2 emails): the stylist's note that converts lookers without being creepy.
Post Purchase (3 emails): welcome to the family, the check in that earns reviews, and the second purchase email that pays for this product by itself.
Winback (2 emails): old friends, welcomed back without a guilt trip.
Back in Stock (1 email): honest scarcity for your highest intent audience.
The Sunset Flow (1 email): the one nobody sells you. It quietly protects your deliverability so everything else keeps landing in inboxes instead of spam.
Plus: a vault of 20 subject lines, plain English setup steps for every flow, and the one glance settings cheat sheet with every timing decision made for you.
What this isn't
Not a course about email. Not theory. Not "10 tips." It's the finished work, the same structures running a real store right now, formatted so your version is live this afternoon.
Works with
Klaviyo (setup steps included), Shopify Email, or any platform with flows. Fill in the blank copy fits any product category.
Instant download. 7 day no questions refund.
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